How can these and other similar companies afford to offer such low rates? One reason is that sites like JetSuite.com are offering seats on flights that would have been empty or at least not full. “Over 40% of flights that are flying private have empty seats,” says Steve King, the co-founder of private jet charter company AeroIQ. Many times, these flights are simply repositioning so they can pick up passengers in another city and the companies would rather get some money from passengers than no money.
Steve Wooster, the managing director of services and air operations for the luxury travel network Virtuoso, said that the proliferation of private jet brands has led to these lower prices. “There are many more suppliers than there ever used to be, and competition means prices have dropped,” he said. “Private jet flying is now open to a diversity of passengers, not just C.E.O.’s.”
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